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Distill Life

Woodstone Creek wins the battle against Prohibition.

By Matt Bergantino

JAN09 FLines Business image
 

Illustration by Rhonda Mulder

For more than a decade, a mustachioed United States Department of Treasury customer service representative named Don Outterson has been brewing award-winning adult beverages from his “laboratory”—a 1930s stamping factory on Newton Avenue near Xavier University that he converted into a winery and microdistillery. Tastemakers such as Jim Murray (author of The Whisky Bible) and the American Distilling Institute have lavished Outterson’s creations with every major award and recognition. But don’t take their word for it. Every Saturday from 1 p.m. to 5 p.m., Outterson and his wife, Linda, invite the public to sample the fruits of their labors, including a full range of Ohio grape varietals and honeywine (also known as mead to all you medieval freaks out there) made from local honey. And now, thanks to a hard-fought revision to Ohio’s antediluvian liquor laws, customers can buy (although not sample) Woodstone’s prestigious small-batch vodka and bourbon right there on the spot.

The Outtersons hope this new outlet will open the door for artisanal distillers to attract tourists and compete with state liquor stores. It’s an uphill battle, but one that suits Outterson, who prefers the role of underdog. Perhaps that’s because, as far as he’s concerned, Davids make better drinks than Goliaths. “The bean counters with money to buy big factories look for shortcuts, but I do it the old-fashioned way,” he says.

Quality and pride rather than profit is what motivates Outterson to devote around 15 hours a week to his craft, and that’s why Woodstone will remain a regional distiller, with no plans to grow. In the next two years, as Woodstone’s barrels reach the 10 year mark, Outterson will release new distillates, including gin, rum, single malt whisky, brandy, honey liqueur, and a bierschnapps made from Barrelhouse Red Legg Ale. With the care and delicate attention of an artist, Outterson hopes to revive the whiskey tradition that thrived in 19th century Cincinnati, an era when the Queen City’s 33 distilleries pumped out 1,100 barrels a week. We may never reach that output again, of course, but if Outterson has his way, we will return to that whiskey-soaked moment in time when distillers were artists and drinkers were connoisseurs.

Originally published in the January 2009 issue.

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